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Newsletter Therapy

Helping you send emails that delight, entertain, inform and sell.

Shake it up

Hey Reader! When I graduated from college I assumed I'd be doing a lot of traveling. ✈️ 🚐 🚌 🚒 🚲 🚁 πŸ›³οΈ 🏍️ 🚞 I'd already been to Europe and South America and Africa, as well as a majority of these United States; it seemed a reasonable assumption. 🌎🌍🌏🌎🌍🌏🌎🌍🌏🌎🌍🌏🌎🌍🌏🌎🌍🌏🌎🌍🌏🌎🌍🌏🌎🌍 And while I did manage to get out and about during my 20's, it all fell apart when I bought a house and had a couple of kids. 🏑 My partner wasn't a huge traveler, and let's just say we didn't have an income that would support...

Connect the dots

Hey Reader! I'm always banging on about STORY, STORY, STORY when it comes to newsletters. To be fair, so is everyone else I follow in the, ahem, email marketing space. It's not just me! People who have bigger platforms and bank accounts than me agree; telling a story is the best way to engage your readers and get them invested in you and your business. But to really work, the story you tell has to lead naturally into the main point of your email. πŸ€” Like, you wouldn't tell a story about your...

My favorite recycling project

Hey Reader! My front yard has a bit of a slope, which means that the soil drifts slowly downward until it slides over the curb into the street. So several years ago I started to build this tiny fence made of wine bottles. It's just high enough to keep the yard from migrating to the street, and I think it looks pretty good. A work in progress which hasn't progressed very quickly. The challenge with this project is that there's a fairly brief window in which to work on it. When the nearly daily...

brain for rent

Hey Reader! My youngest and I have this thing in common: we're prone to taking up new projects and going DEEP. This is why she has 100 houseplants and multiple fish tanks. It's why I've started a bunch of blogs and newsletters and businesses. It's like neither of us can just enjoy a hobby without making it our whole personality. πŸ™Š But there are benefits to this slightly obsessive behavior. If you want to know anything about keeping a fresh water tank, call Grey. She can tell you how to set it...

Restating the obvious

Hey Reader! 50% of parenting is repetition. True? Feels true. It’s one of the many aspects of raising littles no one tells you about. You will repeat yourself constantly. It’s how we learn, so it kind of makes sense, but that’s cold comfort when you’re telling your child for the ten millionth time to put their dishes into the dishwasher. Or to brush their teeth before bed. Or to leave sticks outside. That last one may not apply to all parents, but my kids were big fans of bringing the outside...

And another one…

Hey Reader! Another Tuesday, another email sent. Except that this time I did not send it. In fact, I did not even write it. I was having A Day and being thoughtful or clever or interesting or even mildly capable felt out of reach. So I didn’t write the email and I felt bad about it. And then I spiraled into β€œI’m going to end up in a crappy nursing home with no friends, living on applesauce, listening to the wails of the senile and lonely.” Because at a certain age that’s just where your mind...

Compared to what?

Hey Reader! Comparison is the thief of joy. And yet it’s often hard to resist. Yesterday I read an email from someone I don’t know very well - a business acquaintance - and it made me feel like a straight-up loser who has done nothing in the past 25 years but read celebrity gossip and complain about the weather. My own fault; I went looking for reasons to feel inferior and so of course I found them. She’s done a bunch of interesting things, and has apparently done them all annoyingly well....

quitting is for quitters

Hey Reader! I almost dropped out of college at the end of my sophomore year. It's fair to say that I was an indifferent student, by which I mean I worked at the things that interested me and struggled to stay focused on the things that did not. I went to this school with a weird structure - only one class at a time, for three and a half weeks, then a long weekend and on to the next thing. I used to blame my inability to stay focused on that, but in retrospect I guess I just have ADHD. Maybe...

Surprise me!

Hey Reader! You ever find an easter egg? 🐣 Not the plastic ones filled with jelly beans, or the kind that comes from a chicken and is then painstakingly dyed by a kid exercising an unusual amount of dedication. I mean the kind that’s just for someone in the know, like a video game that sends you a secret message if you type a particular word or move a player to a specific point. Or a movie that references another movie, or includes subtle clues that reinforce the story. What makes an easter...

Perfect is not the goal

Hey Reader! I was born in Toronto, which means I have the great privilege of holding citizenship in two different countries. πŸ‡¨πŸ‡¦ πŸ‡ΊπŸ‡Έ According to Canadian law, my kids can inherit my citizenship. There are forms to fill out and identity documents to collect, you send them all to some office in Ottawa and hey presto! You get a Certificate of Canadian Citizenship. It’s pretty handy to have nationality options, especially these days. So you might think that I jumped on this years ago and got them...

Helping you send emails that delight, entertain, inform and sell.