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Newsletter Therapy

Helping you send emails that delight, entertain, inform and sell.

Eras tour, Julia’s version

Hey Reader! I fell into a wormhole of the time-warp variety over the weekend. The setting was Eugene, Oregon, where I misspent a chunk of my youth with a cast of characters who all deserve their own reality shows. It was a reunion of sorts, though that term is generally used by an organization of some kind (family, high school, summer camp) and this was more a collection of people who used to hang out together. The surreality of spending time in a place I no longer inhabit with people I no...

I also love leftovers

Hey Reader! I posted a thing. It was designed, of course, to be attention-grabbing. But then I ran headlong into the whole concept of following through on saying something out loud. And then came the regret. Here’s what happened: I posted yet another picture of myself wearing a white shirt. At the time I thought, damn, I should wear something else one of these days or every picture will look exactly the same. But the thing is, I wear white shirts almost every day. I have a big collection of...

Never have I ever

Hey Reader! You know how sometimes you’re low-key stressed 😣 about a thing and then you finally decide to face that thing head-on 💪🏻 only to realize it’s not only NOT a mountain 🚫, but the molehill it may have been has been abandoned by its rodent residents, rejected even by the ants 🐜, and is now merely a pile of dirt? 🏔️→ 🧹 Yeah, that just happened to me. I was in a membership. A super fantastic, really helpful, totally-worth-the-money membership. ✨ I attended weekly for years. But then...

I'm a dork 🙄

Hey Reader! I may have been hit on a couple of weeks ago. Weird turn of phrase, right? It invokes unwelcome attention, and this wasn’t that. The thing is, I’m pretty sure this good-looking, normal-seeming guy asked me for my phone number. But at the time? I totally missed it. I was at work, helping him design closets for a condo he’s… building? Renovating? I’m a little hazy on the details. Maybe it’s more of an ADU situation. But he needed closet space and wasn’t totally clear on what the...

Yoda was wrong?

Hey Reader! It's the end of the year and the garden needs all kinds of cleaning up. 🍂 And as usual I'm wondering how I've spent years working at it only to have it look the way it does. Which is to say, terrific - if you're not looking at it through my specific set of eyeballs. 👀 Because while I've been working on my yards (or gardens, or plots of land, or whatever) for 20 years now they don't look, I guess, the way I think 20 years of concerted effort should look. But the thing is, I'm not A...

Weird trait for a rebel

Hey Reader! I carry a heavy load of youngest-child don’t-tell-me-what-to-do. That, plus maybe a hint of ADHD, keep me on the rebel’s edge. Ask for forgiveness, not permission. When I heard that phrase it was like someone gave me a personal catchphrase. I’ll do it my way, thanks. Which is maybe why my colleagues at various jobs are surprised when I volunteer to write SOPs for every conceivable task. Last week at my thank-you-for-the-health-insurance job I suggested writing out processes for...

Writing is just talking on paper

Hey Reader! I’m logging my most recently completed book in Goodreads, and checking out my stats. I’ve read 70 books so far this year. Last year I read 96, in 2023 it was 106. So yeah, that’s pretty much how I spend my free time. No judgment, please! To be fair, I come by this particular obsession honestly; I'm not even the biggest reader in my family. It's a Williamson thing; we're all gluttons for the written word. Here's what family vacations looked like: My mother is doing the Sunday Times...

I didn’t really think this through…

This is a longish one, so I’ll cut to the chase! I’ll be hosting a live, in-person workshop on Tuesday, September 16 at Kiln, a co-working and office space here in Portland. I’m calling it Open, Read, Repeat: Crafting Irresistible Emails Fancy, right? 1120 SE Madison St., Portland from 11:30-12:30 It’s free and there’s no formal registration. Feel free to reach out for more details - I’d love to see you there! Now back to our regularly scheduled programming. Hey Reader! Once upon a time I...

Doing my best, how about you?

Hey Reader! I wholeheartedly subscribe to the ‘good enough’ theory of nearly everything. (Parenting is a glaring exception - how can I be satisfied with being a good enough parent when my children obviously deserve so much more? But I digress.) Good enough housecleaning or jobbing or budgeting or whatever is just that; good enough. It’s an antidote to the perfectionism that burns so bright in the breast of most entrepreneurs. Do it, get it done, stop stressing about the itty-bitty details. If...

I'm telling!

Hey Reader! So, I have this one annoying coworker. Ok, obviously I've had several annoying coworkers over the years. I could tell you stories! But I won’t, because what if through some insane twist of fate they read this and recognize themselves? Which, on one hand, would serve them right? But on the other would make me feel like a jerk. I mean, I could bring up the behavior that bugs me so much. What is it that keeps me silent when frankness might help? Several things jump to mind. They will...

Helping you send emails that delight, entertain, inform and sell.