Connect the dots
Hey Reader! I'm always banging on about STORY, STORY, STORY when it comes to newsletters. To be fair, so is everyone else I follow in the, ahem, email marketing space. It's not just me! People who have bigger platforms and bank accounts than me agree; telling a story is the best way to engage your readers and get them invested in you and your business. But to really work, the story you tell has to lead naturally into the main point of your email. 🤔 Like, you wouldn't tell a story about your...
about 13 hours ago • 2 min read